Marketplace Analytics … When Knowing Data About You May Benefit You

While reading ComputerWorld’s Fueled by Analytics article in their December 2nd edition I was struck by the company’s use of data collection and analytics to deliver “…┬ácars that most customers want most of the time.” The article immediately thereafter points out that Ford’s Smart Inventory Management System (SIMS) has profited the company thus far by… Continue reading Marketplace Analytics … When Knowing Data About You May Benefit You