SecureID News reports that Disneys MagicBand IDs are a great success, having been used by some 80,000 attendees in 2014. The enhancement cost $1 billion and should open new revenue streams or enhance existing ones by EoY, 2014.
I would expect an interesting increase in traffic over Disney’s backbone to keep up with near real-time response needed to maintain the immersive quality. I wonder if they’re using solely hardware-based encryption for the database or layering that with content (i.e., field-level encryption) for added confidentiality controls.
From the company’s perspective:
When you make [the logistics] easier, people tend to spend more time on entertainment and more time on consumables—be that food and beverage, merchandise, etc.
Disney CFO, Jay Rasulo (Nov 2013)